I ran my Blogs & RSS presentation by my non-techie colleagues this afternoon. Some stuff I want to improve: Make the visuals more impactful. No. To begin with, get more visuals. My presentation is quite texty. The RSS portion descended into chaos. I need to be sure of my sequence, and note exactly what examples [...]
Copywriting
Incompetent copywriter or copywriter with a vendetta? Just got this off Mr Brown‘s site. It was originally posted on Adrants. The ad is for Imedeen’s skin care pills. In case you can’t read the text: “My secret to beautiful skin? I swallow.” So now, we know. Technorati Tags: copywriting, advertisement, commercial, print, zoe+tay, funny
http://deadpoetscave.com/2006/08/copywriting/
The new Batmobile
Technorati Tags: batman, batmobile
http://deadpoetscave.com/2006/08/the-new-batmobile/
31st or 36th?
Mr Wang points out an article in today’s Straits Times which says that NUS has been ranked 31st in Newsweek’s Top 100 Global Universities list. There is a slight problem with this. Newsweek’s article lists NUS at 36. University of British Columbia is 31st. Ooops. Update Apparently, in the print edition, there were ties for [...]
http://deadpoetscave.com/2006/08/31st-or-36th/
On teaching English grammar
I confess. I know almost nothing about grammar. That is to say, I don’t know what past perfect means or even if there is such a thing. Nor do I know the definition of a phrase or a subordinate clause. Subordinate… ordinal… mathematics? So, it was interesting reading the problems native speakers are facing with [...]
http://deadpoetscave.com/2006/08/on-teaching-english-grammar/