Copywriting

Incompetent copywriter or copywriter with a vendetta?

Just got this off Mr Brown‘s site. It was originally posted on Adrants. The ad is for Imedeen’s skin care pills.

i swallow

In case you can’t read the text:

“My secret to beautiful skin? I swallow.”

So now, we know.

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6 Comments

  1. Adrian F

     /  Thursday, 24 August 2006

    Obviously the advertising company didn\’t really think hard enough. Swallow? How in the world would I know it\’s Imeedeen pills?

    Reply
  2. Nirmala

     /  Thursday, 24 August 2006

    It HAS to be intentional. I refuse to believe that such subversively naughty copy could be a *lucky* accident. Also, maybe not a vendetta, but Imedeen consciously going for controversial?? Either way, I love it.

    Reply
  3. @Mala: Don’t tell me you’re behind this!

    Reply
  4. Nirmala

     /  Friday, 25 August 2006

    I wish I could credit… but no. :P

    Reply
  5. Nirmala

     /  Friday, 25 August 2006

    I wish I could TAKE credit… but no. :P

    And sigh, the copywriter mucks up her sentences.

    Reply
  6. I shall leave your post as damning evidence. :P

    We all make mistakes, lah.

    Especiallywhenwetypefastlikehowsomeofusspeak.

    Reply

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