Incompetent copywriter or copywriter with a vendetta?
Just got this off Mr Brown‘s site. It was originally posted on Adrants. The ad is for Imedeen’s skin care pills.
In case you can’t read the text:
“My secret to beautiful skin? I swallow.”
So now, we know.
Technorati Tags: copywriting, advertisement, commercial, print, zoe+tay, funny
Adrian F
/ Thursday, 24 August 2006Obviously the advertising company didn\’t really think hard enough. Swallow? How in the world would I know it\’s Imeedeen pills?
Nirmala
/ Thursday, 24 August 2006It HAS to be intentional. I refuse to believe that such subversively naughty copy could be a *lucky* accident. Also, maybe not a vendetta, but Imedeen consciously going for controversial?? Either way, I love it.
acroamatic
/ Thursday, 24 August 2006@Mala: Don’t tell me you’re behind this!
Nirmala
/ Friday, 25 August 2006I wish I could credit… but no. :P
Nirmala
/ Friday, 25 August 2006I wish I could TAKE credit… but no. :P
And sigh, the copywriter mucks up her sentences.
acroamatic
/ Friday, 25 August 2006I shall leave your post as damning evidence. :P
We all make mistakes, lah.
Especiallywhenwetypefastlikehowsomeofusspeak.