Incompetent copywriter or copywriter with a vendetta?
Just got this off Mr Brown’s site. It was originally posted on Adrants. The ad is for Imedeen’s skin care pills.
In case you can’t read the text:
“My secret to beautiful skin? I swallow.”
So now, we know.
Technorati Tags: copywriting, advertisement, commercial, print, zoe+tay, funny
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Obviously the advertising company didn\’t really think hard enough. Swallow? How in the world would I know it\’s Imeedeen pills?
It HAS to be intentional. I refuse to believe that such subversively naughty copy could be a *lucky* accident. Also, maybe not a vendetta, but Imedeen consciously going for controversial?? Either way, I love it.
I wish I could credit… but no.
I wish I could TAKE credit… but no.
And sigh, the copywriter mucks up her sentences.
We all make mistakes, lah.
Especiallywhenwetypefastlikehowsomeofusspeak.